Top 5 Beauty Retail Apps on Android in Bulgaria: Q4 2023

During the fourth quarter of 2023, the top 5 beauty retail apps on Android in Bulgaria showed varying performance in terms of downloads, revenue, and weekly active users. Here's a detailed look at how each app fared:

Notino: perfumes and cosmetics experienced a significant rise in downloads, peaking at 7.8K during the week of November 13. The app saw a steady increase in weekly active users, reaching a high of approximately 12.9K in the same week. By the end of December, downloads decreased to about 1.1K, and weekly active users dropped to around 6.1K.

CHARLOTTE TILBURY had a modest performance with downloads fluctuating between 11 and 139 throughout the quarter. Weekly active users saw a slight increase, peaking at 202 during the week of November 20, before stabilizing around 139 by the end of December.

Scentbird Monthly Perfume Box maintained a consistent but low download rate, with numbers ranging from 8 to 15 per week. Weekly active users were minimal, with a peak of just 11 in the week of December 11.

Perfumerías DRUNI had a sporadic download performance, with a peak of 59 in mid-November. Weekly active users saw a gradual increase, peaking at 132 in the week of November 13, before settling at around 93 by the end of December.

BEAUTY BAY experienced a low download rate, with the highest being 39 in late September. Weekly active users fluctuated, starting at 108 and ending the quarter at 65, with a notable dip to 58 in mid-December.

These insights are based on data from Sensor Tower, providing a snapshot of the beauty retail app landscape in Bulgaria for Q4 2023. For more detailed analytics and insights, visit Sensor Tower.